This PUR Fully Charged acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance. Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. This is Vegan & Cruelty-Free
Age-Defying Mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible,
This Copy of PÜR Fully Charged Mascara has Innovative magnetic technology which attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated.
KEY BENEFITS:
Available in Black
98% instantly amplified lashes*
93% said lashes retained their curl well*
90% experienced no flaking*
93% experienced no smudging*
100% said the mascara was easy to remove*
*Based on an in-house perception study
PÜR: Clean, skincare-infused beauty for all
Key Ingredients:
A powerful blend of Biotin and Peptides help fight the hair follicle aging process by conditioning lashes to help prevent premature fallout
Carnauba Wax separates and sets each lash for the all-day appearance of length, volume, and curl
Vitamin B5, also known as Panthenol nourishes lashes, giving them more flexibility to help maintain longer-looking lashes